Venchi Easter Collection

In the Fluid geometry pattern, the graphic elements are both figurative and abstract: it is possible to notice shapes of rabbits (symbol of Easter), plants, eyes, ice creams and chocolates (products which represent Venchi). Chromatisms are composed by complementary colors, whose aim is to give contrast to the composition and attract more attention. 

Dedicated to children aged 3 to 8, the request for this collection was to clearly indicate whether the product was for little girls or little boys through colours and patterns. Children's Universe depicts their favourite symbols: female’s elements are bunnies, teddy bears, unicorns and heart shaped balloons. For the boys, the graphics are space-themed, such as astronauts, aliens and rockets. The color palette and its variations reinforces the themes of each category.

The colors and shapes of Vincent’s skies are inspired by famous Vincent Van Gogh’s paintings. This choice is due to his global recognition and the increasing appreciation of his works, as evidenced by the numerous exhibitions held in his honor during last years. Moreover, Van Gogh’s style is unique and speaks to everyone.